That’s the number of Daily Active Users (DAU) as of January 2020.

Yes, a little less than 2 BILLION people login to Facebook every. Single. Day.

If that’s not enough potential customers for your business, you should rethink your line of business… or rethink your thinking!

A Facebook business page is hands-down the best way to gain access to this massive number of potential customers across the world!

More importantly, it’s the best way to reach people in your community. Forget the world!

Here are some more mind-blowing stats about the incredible scale of Facebook (from January 2020):

  • 2.5 billion monthly active users (8% growth, year-over-year)
  • 1.66 billion daily active users (9% growth, year-over-year)
  • 2.26 billion family daily active users (11% growth, year-over-year)
  • Users 65 years and older are the fastest-growing group on Facebook
  • Only 10% of Facebook users live in the US or Canada
  • 74% of Facebook users are high-income earners
  • FB users in U.S. are on the site 1.25 hrs per day

Just because 1.66 billion people use Facebook every day, it doesn’t mean they all want to Like your page.

In fact, you don’t want all of them to Like your page — because only a small percentage of them will actually engage with your posts.

If you’re a local business, I recommend directing your ads to target customers within a 10-15 mile radius.

The ads may cost you more, but the Likes and potential customers are laser targeted.

If you run an ad on TV, during say an airing of “This is Us,” you’d be hard pressed to know with certainty whether your ad targeted the right kinds of people for your business.

With Facebook ads, you can be certain — if you target the ad correctly.

Btw, you can also target your Facebook posts. I mean the organic, free ones!

Besides being a place to build a customer base and sell products, a Facebook business page can do wonders for helping you build brand loyalty.

What exactly does that mean?

Well, if you consistently provide valuable and entertaining content, your followers will stay loyal — even when you make mistakes.

These days, people look online to find businesses to buy from — and they often search social media.

If your followers see you being active & responsive, they’re much more likely to do business with you than a company with no Facebook presence or a poorly run page.

“Facebook [ads] can be better today than three years ago, if you are better at content and copy, and matching it against your targeting” – Gary Vaynerchuk